A. Le Coq Premium is positioned as the direct alcohol-free counterpart to the brand's core Premium lager, designed to replicate its flavour and aroma as closely as possible. To achieve this, the beer is brewed using a specially selected yeast strain chosen to maintain the aroma profile characteristic of the original throughout fermentation, before the alcohol is removed via vacuum evaporation. The brand describes a dominant hoppy character as the defining quality that persists after dealcoholisation.