Belle & Co Sparkling Rose is the rosé expression in the brand's sparkling range, and is positioned explicitly as a sparkling wine alternative rather than a de-alcoholised wine. The distinction is compositional: rather than removing alcohol from a finished wine, the drink is built from fermented grape must combined with premium green tea, with the tea providing the tannin structure and mouthfeel typically associated with sparkling wine. Beverage Brands launched Belle & Co in 2019 with this approach specifically to occupy the space between traditional soft drinks and sparkling wine for consumers seeking a more considered option. The Sparkling Rose sits alongside the Sparkling White variant as a non-alcoholic drink that makes its case on ingredient composition rather than vinous imitation.