Exceptional by ASDA Non Alcoholic Premium Botanical Drink is the gin-style entry in the Exceptional botanical spirits sub-range, launched in 2024 as part of Asda's premium own-label tier. The formulation centres on juniper and citrus, with the botanicals extracted via steam distillation to achieve their flavour profile without the use of a spirit base. The brand recommends serving it with tonic water, a squeeze of lime, and a sprig of rosemary.