Exceptional by ASDA Non Alcoholic Red Berries Botanical Drink sits within Asda's premium own-label Exceptional range, which launched in 2024 to replace the previous Extra Special tier. The drink combines strawberry and raspberry juices with botanical distillates for a complex, fruity character. The brand recommends serving it over ice in a highball glass with fresh berries, positioning it as a cocktail-style pour rather than a straightforward soft drink.