Hoegaarden 0.0 is the alcohol-free witbier from the town of Hoegaarden in Belgium's Flemish Brabant, adapting the brand's classic wheat beer for the non-alcoholic category. The witbier tradition in Hoegaarden was revived in 1965 by Pierre Celis, who restarted production of the local style after it had lapsed for decades. Hoegaarden 0.0 is the brand's non-alcoholic entry, part of a small zero-alcohol range that also includes a rosé variant.