M&S Aperitivo is an alcohol-free botanical alternative positioned as a non-alcoholic take on the classic Italian aperitif style. The recipe is made with extracts of bitter orange, rhubarb, and gentian root to produce a bittersweet character. The brand suggests serving it with alcohol-free fizz or tonic water and a slice of orange to replicate the ritual of a classic spritz. It sits within M&S's own-label non-alcoholic range alongside other spirits alternatives and botanical drinks.