Pierre Zéro Prestige Rouge occupies the Prestige sub-range of Pierre Chavin's non-alcoholic wine line, from the Béziers-based specialist the brand has operated since 2010. Pierre Chavin has concentrated on dealcoholisation since the brand's founding, and the Prestige Rouge is the oak-aged red entry in that portfolio, positioned above the entry-level Zéro range and distinct from the organic Signature sub-series.