Prime Time Zero Lager is an alcohol-free lager made in the United Kingdom, aimed at drinkers who want the character of a proper lager. It is pale gold and clear in the glass. The taste carries a subtle malt sweetness and a gentle hop bitterness, with a smooth, well balanced body and a clean finish. Alongside the beer itself, it is infused with magnesium and vitamin B12, and the brand suggests it especially after a workout.