Sainsbury's 0.0% Alcohol Free Red Wine Based Drink is part of the retailer's own-label AF wine range, with its base wine sourced from Spain. A 20% addition of grape juice is incorporated to restore body and mouthfeel once the alcohol is removed, a formulation step made explicit on the label. The brand describes the profile as ripe and juicy, and positions it as a food-friendly choice, pairing well with tomato-based pasta dishes and roast meats.