Sip Cocktails Negroni is part of the brand's alcohol-free cocktail can range, founded in the UK by Rhona Madigan-Wheatley, whose background spans hospitality and craft spirits. The brand was conceived through three pregnancies, with the Negroni sitting alongside other classic cocktail expressions in the line-up. Made with botanical extracts and no artificial ingredients, it replicates the bitter complexity of a conventional negroni.