Vita Libera Primitivo is the red wine expression in the Vita Libera line, a range whose name translates as 'Free Life', developed by The Wine People to bring Italian regional varieties into the zero-alcohol category. The grapes are sourced from the Salento peninsula in Puglia, a coastal area where constant sea breezes help maintain acidity levels in the fruit. The brand describes the profile as velvety, with notes of forest fruits and Mediterranean scrub. As a non-alcoholic wine, it focuses on expressing the Primitivo variety's regional character without the alcohol.