Vineyards

The range draws on grapes sourced from Spain and covers white, blush, and red styles, giving shoppers a complete spread of the main wine colour categories in a single own-label line. As a supermarket-exclusive label, Vineyards is sold only through Tesco and is not available through specialist alcohol-free retailers or independent stockists. This single-channel distribution defines the brand's reach: broad and convenient for regular Tesco shoppers, but absent from the growing specialist AF retail market.

Vineyards sits at the budget end of the alcohol-free wine category. The own-label pricing removes the financial barrier to exploring AF wine for the first time, which makes it a practical entry point for budget-conscious and sober-curious shoppers encountering it during a weekly grocery shop rather than through a deliberate search for AF alternatives. At this price point, Vineyards occupies a largely uncontested position in the category.