Divin

Braud established Divin after identifying a gap at the premium end of the AF wine market: a shortage of options that preserved the complexity and regional character associated with fine French winemaking. The brand sources its grapes from the Loire Valley, drawing on varietals closely associated with the region, including Chenin Blanc and Sauvignon Blanc.

Alcohol is removed using vacuum distillation at low temperature. Vacuum distillation works by reducing the pressure inside the distillation vessel, which lowers the boiling point of alcohol and allows it to be drawn off without exposing the wine to the high temperatures that would destroy its delicate aromatic compounds. Divin identifies this process as central to preserving the Loire Valley character of its source material through dealcoholisation.

The range is organised into two distinct collections. The 0.0% Classic line covers still whites, rosé, and sparkling variants for drinkers who want fully AF options. The 0.5% Vigneron tier is positioned for sober-curious wine enthusiasts seeking a closer approximation to conventional wine structure. This dual-range approach means Divin can serve both audiences rather than choosing between them.

Distribution is available through specialist alcohol-free retailers and mainstream online grocery channels, placing the range within reach without requiring a specialist-only search. Pricing sits in the premium bracket, consistent with the Loire Valley sourcing and the low-temperature production process. Divin's regional identity and dual-range structure give it a clear point of difference at the premium end of the AF wine category, where defined provenance remains relatively rare.