Inch's

The Inch's name was revived in 2021 when HEINEKEN UK launched it as a modern cider brand with an environmentally conscious focus aimed at younger consumers. The brand's Herefordshire provenance is central to its positioning: all apples are sourced from within 40 miles of the brand's mill in Hereford, keeping the supply chain local and the fruit variety specific to the region. Apple waste from production is converted into green energy rather than going to landfill, which forms the backbone of the sustainability credential.

The 0.0% variant is the brand's first move into the alcohol-free category, sitting alongside the original Medium Dry Apple Cider as the complete product range. The small, focused nature of the lineup is consistent with a positioning built on accessibility and clarity rather than a broad craft portfolio. The 0.0% cider has broad retail distribution, available across mainstream supermarkets as well as specialist alcohol-free retailers, a reach that reflects the infrastructure of its HEINEKEN UK parent.

Inch's occupies a mid-range price point and sits within a growing segment where apple cider has a structural advantage in alcohol-free formats: fresh apple character tends to come through more cleanly than, say, hop-forward bitterness in lager. The brand is well positioned for sober-curious drinkers looking for a recognisable, widely available cider option with a genuine supply-chain story behind its apple-first identity.