Brulo

Brulo began trading as Coast Beer Co before rebranding in 2021 as the brand prepared for wider expansion. The rebrand brought a new visual identity designed to position Brulo alongside high-end craft breweries on equal terms, regardless of alcohol content. The same year, the brand raised its £250,000 crowdfunding target in under 48 hours, signalling early commercial momentum for an independent specialist operating entirely within the alcohol-free segment.

The production method is central to the brand's identity. Rather than brewing at full strength and removing the alcohol afterwards (dealcoholisation: the beer is brewed at full strength, then the alcohol is filtered or evaporated out of the finished product), Brulo uses a specific yeast and fermentation method that allows each beer to be brewed directly to its target strength. No alcohol is produced in the first place, rather than being produced and then removed. The approach is applied consistently across the full range.

Brulo's lineup covers double dry-hopped IPAs, NEIPAs, stouts, and Goses (a tart, traditionally German wheat beer style with a saline note). All core beers are vegan-friendly. The flagship double dry-hopped IPA draws on seven hop varieties and seven different grains, making the complexity of the recipe an explicit part of the brand's proposition. The range sits in the premium bracket.

Distribution runs through specialist alcohol-free retailers and directly via the brand's own site. Brulo also exports internationally, giving it a reach beyond its home market that few independent AF-only breweries have achieved at a comparable scale. For sober-curious drinkers who want genuine craft beer ambition without compromise on style or format, Brulo's exclusive focus on the alcohol-free category means every product in the range is built with that constraint as its creative starting point.