Maison SASSY

The brand takes its name from the Château de Sassy, a Normandy estate belonging to co-founder Xavier d'Audiffret Pasquier's family since 1852. Xavier d'Audiffret Pasquier and childhood friend Pierre-Emmanuel Racine-Jourdren launched Maison SASSY with the aim of modernising cider's image, positioning it as a considered, design-led category rather than a rustic one. That approach to presentation extends to the brand's collaborations with artists and designers including illustrator Jean Jullien, whose limited-edition bottle artwork has become a recurring part of Maison SASSY's identity.

The core range spans several traditional Normandy cider styles. The 0.0% product, launched in November 2021, was developed as a natural extension of the brand's range for sober-curious drinkers seeking a premium aperitif without alcohol. Rather than brewing at full strength and removing the alcohol, Maison SASSY produces the 0.0% variant through a direct infusion of cider apples from the brand's own orchards. The brand distinguishes this method from standard dealcoholisation, presenting it as one that draws the drink's character from the fruit from the outset.

Maison SASSY distributes across more than 15 countries and is stocked in high-end hospitality venues globally. The alcohol-free product is available through specialist alcohol-free retailers and the brand's own direct-to-consumer channel, placing it in the premium segment of the AF cider category.