Amie

Founded in 2020 by Abbie Roden Sandbach and Will Sandbach during the COVID-19 lockdown, the brand was conceived to fill a gap for well-designed, high-quality rosé delivered directly to consumers. Co-founder Will Sandbach brings professional wine trade experience as a director at The Oxford Wine Company, grounding the brand's quality positioning in genuine industry knowledge.

Amie's alcohol-free product is a single 0.0% sparkling rosé produced in Germany from 100% organic grapes, sitting at the premium end of the alcohol-free sparkling wine market. The range is deliberately compact: the brand's identity centres on doing a small number of things with care rather than covering multiple styles. That focus appeals particularly to sober-curious drinkers who want a considered, occasion-appropriate pour without compromise on presentation.

Beyond the bottle, Amie operates a physical wine studio in Eccleston Yards, Belgravia, London, functioning as both a wine bar and an art gallery space. This bricks-and-mortar presence reinforces the brand's community-first approach and gives it a retail and experiential footprint unusual for a brand of its size. Amie also donates £1 from every order placed through its own website to Charity: Water, a clean-water access charity, making the direct-to-consumer channel carry a social dimension alongside its commercial one.

Distribution is multi-channel, spanning the brand's own direct-to-consumer site and mainstream online grocery, placing the alcohol-free sparkling rosé within reach of a broad audience without requiring specialist AF retail access.