Longbottom & Co

Bathgate founded the brand after identifying a gap in the market: while spirits and mixers had undergone a craft revolution, tomato juice had been left largely untouched. Longbottom & Co was built around the premise that a well-made Virgin Mary deserved the same craft attention as any other premium drinks category. Fiaschello tomatoes, sourced from Campania and chosen for their sweetness and low acidity, form the flavour foundation of the range.

The Virgin Mary, the brand's core alcohol-free RTD mocktail, is finished with a spice blend that includes Scotch Bonnet peppers and a vegan Worcestershire sauce formulated specifically for the range. The drink functions equally as a standalone serve or a mixer base. Longbottom & Co packages its entire range in aluminium cans, a choice grounded in the material's recyclability credentials.

The brand is registered and active as Longbottom & Co Limited, operating as an independent UK company. Distribution spans mainstream online grocery channels and premium retail, giving the range a presence across both everyday and gifting contexts. The Italian ingredient sourcing and vegan formulation reflect a broader positioning at the premium end of the tomato-based cocktail category, which had seen little craft innovation before 2018. Longbottom & Co addresses a specific gap for sober-curious drinkers who want a tomato-based cocktail with genuine craft credentials rather than a commodity mixer.