Naked Life

David Andrew started the company out of his Melbourne kitchen, initially producing sugar-free iced teas and sodas before pivoting into the alcohol-free cocktail space. The brand launched its first non-alcoholic spirit cocktails in 2020, positioning itself around a sugar-free identity that uses natural sweeteners in place of conventional sugar. The UK arm operates through a dedicated British site and has built a multi-channel retail footprint spanning mainstream supermarkets and specialist alcohol-free retailers.

Naked Life's range centres on classic cocktail formats: the Margarita, Mojito Spritz, Passion Fruit Martini, and Classic G&T sit at the core of what the brand offers. The approach to flavour relies on distilled botanicals and extracts to replicate the complexity associated with traditional spirits, a method the brand documents on its UK site. For sober-curious drinkers who want the ritual and flavour of a well-known cocktail format without the alcohol, the range covers the most-requested occasions without requiring any mixing.

The brand is independently owned by Naked Life Beverages Pty Ltd and operates as an Australian company with international reach. Distribution is broad across the RTD cocktail category, with the Margarita and Mojito Spritz variants stocked across multiple mainstream supermarket and specialist channels. Pricing sits in the mid-range bracket, consistent with other premium AF RTD cocktail brands in the category.