LOAH

LOAH started on a kitchen table in London in 2020, when Hugo Tapp decided that the alcohol-free beer market was too crowded with drinks that tasted basically the same. His solution was a small, fruit-forward range brewed in the conventional way but targeting 0.5% ABV from the outset, rather than removing alcohol from a standard beer after the fact. That approach keeps the yeast character and hop notes intact, with fruit additions doing something genuinely complementary rather than masking a flat base.

The range is tight: three beers, each built around a single fruit. The Blood Orange IPA is bitter and citrus-edged with a floral lift; the Lime Lager is clean and sharp; the Peach Pale Ale leans tropical and easy-drinking. All three are gluten-free, vegan, and low-calorie. They sell in 12 and 24-can packs direct from the website, with the brand also pushing into on-trade.

In 2023 LOAH opened what it billed as London's first alcohol-free taproom, at Hackney Downs Studios. The space went beyond bar service, hosting record shopping, gallery shows, film nights, and art classes. It was a deliberate statement about the social experience of not drinking, making the point that the culture around alcohol-free doesn't have to be dull or apologetic.

Early in 2026, Cawston Press acquired the brand. Founder Hugo Tapp stayed on to lead brewing and product development, while Cawston's distribution network opened up broader grocery and on-trade reach. The acquisition puts LOAH alongside an established soft drinks brand with similar fruit-first positioning, which should sharpen its presence in supermarket and impulse channels where it had limited reach before.

The Collection

Blood Orange IPA

Fresh Lime Lager

Juicy Peach Pale Ale