LOAH

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LOAH logo
UK

LOAH is a London-founded alcohol-free beer brand making fruit-infused beers brewed to 0.5% ABV from the start, launched in 2020 by Hugo Tapp and Will Hedley. Rather than dealcoholising full-strength beer, the founders built a process that targets a naturally low alcohol level during fermentation: the yeast is managed so that fermentation completes at or below 0.5% ABV, keeping hop character and yeast-derived flavour intact from the outset. No aromatic compounds are stripped away in a separate dealcoholisation step, which is the reason the beers carry more fruit and hop complexity than their ABV might suggest.

The range covers IPAs, lagers, and pale ales, each with fruit additions designed to complement rather than mask the underlying beer character. All products in the core lineup are gluten-free, vegan, low-calorie, and low-sugar. Sober-curious drinkers who want brewed complexity without the compromises typically associated with dealcoholised beer are the natural audience for what LOAH makes.

In June 2023, LOAH opened what it described as London's first alcohol-free taproom, at Arch D, Hackney Downs Studios, Hackney. The venue went well beyond a standard pour: it housed a record shop curated by BCM Radio, rotating gallery and exhibition space, film nights, art classes, and supper clubs. Opening a permanent, culturally active venue was an unusual move for a small AF beer brand and positioned LOAH in the social conversation around alcohol-free drinking as a lifestyle choice.

The same year, LOAH closed a Seedrs crowdfunding round at £430,000, above its original target, to fund distribution expansion and on-trade reach. That traction fed into the brand's acquisition by Cawston Press in January 2026, for an undisclosed sum. Cawston, known for its pressed-juice range, cited the blurring boundary between soft drinks and the no/low alcohol category as its strategic rationale. Hugo Tapp stayed on post-acquisition to lead brewing, innovation, and brand development, whilst Cawston's established grocery and impulse distribution channels opened routes that LOAH had not previously had at scale.

At a Glance

Origin
UK
Price Point
Mid-range

Ships to

UK

The Collection

3 drinks

At a Glance

Origin
UK
Price Point
Mid-range

Collection

3 drinks

LOAH logo

UK

Ships to

UK

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