LOAH was founded in 2020 in London, with a focus on making alcohol-free beers without compromise on flavour. The Juicy Peach Pale Ale takes an East Coast approach, favouring softer, juicier hop character over the pronounced bitterness of a West Coast style. Natural peach flavouring adds a fruit note that complements the pale ale base. It sits alongside an IPA and a lager in the LOAH range as the fruitiest and most approachable of the three.