NON

NON began with a meal. Aaron Trotman's wife Miranda doesn't drink, and at London's The Clove Club she was served a non-alcoholic pairing so carefully constructed it outshone the wine list. Trotman, a Melbourne entrepreneur, spent years figuring out how to put that level of craft into a bottle. The brand launched in 2019, operating its own production facility in Cheltenham, Victoria. Each bottled expression gets a number rather than a name — NON 1 is Salted Raspberry and Chamomile, NON 2 is Caramelised Pear and Kombu, and so on. The flavour profiles reward attention: kombu seaweed brings mineral salinity, yuzu cuts through cinnamon warmth. NON has found its way onto lists at The French Laundry and The Fat Duck. In the UK, Wanderlust Wine and M&S carry the range.