Au Vodka

Quinn and Morgan founded the brand in their hometown of Swansea, Wales. The name Au comes directly from the periodic table symbol for gold, and the visual identity built around gold-plated bottles and bright, colour-coded liquids has defined the brand from the outset. In 2018, DJ and presenter Charlie Sloth joined as a business partner. Au Vodka Ltd remains primarily controlled by its original founders, with Quinn and Morgan listed as persons with significant control at Companies House.

Au Vodka entered the alcohol-free category in May 2024. The AF line was positioned at sober-curious consumers who want the brand's distinctive look and flavour identity without the alcohol. The range currently consists of a single product that mirrors the colour and flavour character of the brand's best-known alcoholic variant. Distribution is multi-channel: the AF line is available through mainstream supermarkets and specialist alcohol-free retailers, as well as direct through the brand's own site. Pricing sits in the premium bracket, consistent with the wider Au Vodka range.

Au Vodka's primary identity remains its full-strength spirits portfolio, and the alcohol-free line is a single entry point into the AF category rather than a broad standalone range.