Au Vodka Blue Raspberry 0% marks the brand's entry into the alcohol-free category, launched in October 2025 as its first non-alcoholic product. Au Vodka was founded in Swansea in 2015 and grew to become the UK's best-selling alcoholic ready-to-drink brand. The Blue Raspberry is the brand's signature flavour in its alcoholic RTD range, carried across into this 0.0% version.