Au Vodka

Au Vodka is a Welsh premium vodka brand founded in Swansea in 2015 by school friends Charlie Morgan and Jackson Quinn, who were teenagers from Wales when they launched the company. The range now includes an alcohol-free variant alongside the core spirits line. The name takes its symbol from the periodic table entry for gold, a connection that runs through production: each batch is made from British grain, distilled five times, filtered through gold, and produced using spring water.

Charlie Morgan is an heir to a fortune from Morgans Hotel, with familial ties to Swansea City FC through his father Martin Morgan. Charlie Sloth joined as an investor and director after first backing the brand in 2017. The business recorded a turnover of £700,000 in 2020, launched canned formats in 2021, and reached £38 million in the year following a new flavour launch. Sales climbed to £54 million in the year to April 2023, and the brand has been valued at around £150 million.

Au Vodka secured listing in major supermarkets and wholesalers by April 2023, and entered the United States market in August 2022, selling 50,000 bottles in the opening week. The brand has established bases in Amsterdam and Atlanta alongside its Swansea home. Charlie Morgan and Jackson Quinn appeared in The Times Young Rich List in 2022 with an estimated individual fortune of £40 million each, and celebrity endorsements have included Ronaldinho and Floyd Mayweather. Au Vodka holds the position of number one ultra-premium vodka brand in the UK.

The Collection

Blue Raspberry 0%