Crossip

Brown spent five years developing the range before its late-2020 launch, working towards a specific goal: produce AF spirits with the same mouthfeel and burn as their alcoholic counterparts, without relying on alcohol to achieve those qualities. The result is positioned not as a spirit-adjacent soft drink but explicitly as a mixing spirit. Each product is described as a bold, concentrated liquid designed to hold its character when combined with ice, soda, tonic, or other cocktail components, rather than as a substitute spirit consumed neat.

Production distinguishes Crossip from most of the AF spirits category. Rather than distilling botanicals, the brand uses maceration: botanical ingredients are steeped in liquid over an extended period to draw out flavour compounds and body. Crossip argues this method extracts more from the botanicals than distillation would. The finished liquids are deliberately concentrated so their character remains present even after mixing, a practical requirement for any spirit intended primarily for cocktail use.

The range launched in late 2020 with three botanical spirit variants and expanded in 2022 with additional flavour profiles, bringing the current line-up to five distinct options. Distribution is primarily direct-to-consumer through the brand's own site, supplemented by specialist retail coverage. That narrow footprint is consistent with the positioning of an independent UK producer whose five-year development timeline and hospitality background set it apart from the larger AF spirit brands in the category. At premium pricing, Crossip targets sober-curious drinkers who approach the cocktail format as a discipline in its own right.