Glimmer

Glimmer is based in Toronto, Ontario, and ships to all provinces in Canada through its own direct-to-consumer channel. The brand was built on the premise that an AF drink should feel like a genuine occasion in its own right, and its range reflects this through sparkling, cocktail-inspired formats rather than functional alternatives or juices. The lineup includes sparkling versions of classic cocktail styles alongside dealcoholised sparkling wine, giving the brand a presence across two distinct segments of the AF drinks category.

The direct-to-consumer model means Glimmer operates without mainstream retail distribution, reaching its audience through its own e-commerce platform. This positions the brand within the growing tier of Canadian AF drinks companies that have built a consumer base online, with the sparkling and occasion-ready format making the products well suited to gifting and celebration contexts.

Glimmer is aimed at sober-curious drinkers and those looking for a sparkling, festive-format drink that reads as a celebratory choice at social occasions. The Canadian focus and DTC-only distribution give the brand a contained footprint at this stage of its development.