Kronenbourg 1664 Blanc

1664 Blanc is a French-origin wheat beer brand, launched in 2006 as a premium extension of the historic Kronenbourg 1664 line, with a 0.0% alcohol-free range added in 2021. The brand traces its brewing heritage to 1664, when Geronimus Hatt founded the Brasseries Kronenbourg in Strasbourg, Alsace. Today, 1664 Blanc is owned by the Carlsberg Group, which brews and markets it across more than 60 markets worldwide. In the UK, a 2024 relaunch by Carlsberg Marston's Brewing Company dropped the Kronenbourg prefix, repositioning the brand simply as 1664 Blanc to sharpen its premium lifestyle identity.

The wheat beer range is defined by its use of Strisselspalt hops, a variety native to the Alsace region, alongside citrus and coriander spice. The brand is also visually distinctive, built around a signature cobalt blue bottle designed to stand out from conventional beer packaging. The 0.0% variants are produced via dealcoholisation, preserving the citrus and spice character of the originals. The alcohol-free range covers two expressions: a non-alcoholic wheat beer and a non-alcoholic version of the flagship lager, giving the range a small but coherent shape for sober-curious drinkers who want a recognisable, mainstream option.

Distribution is multi-channel, spanning mainstream supermarkets and online retail, making the 0.0% range one of the more accessible alcohol-free beer options at the mainstream end of the market. The brand sits in the premium segment, supported by the broader Carlsberg Group infrastructure and a positioning rooted in French style and design rather than craft brewing credentials.

The Collection

1664 Bière 0.0

1664 Blanc 0.0