Amie

The name amie is French for female friend. The founders chose it during a period when friendship felt particularly significant, and it has become the thread that runs through everything the brand does. The aesthetic is considered, the bottles are pale and understated, and the wines lean towards dry, fresh styles that suit the way people actually drink now.

The range is rooted in southern France. Amie's rosé is the flagship, and there are now several expressions: the original, a premium organic version, a sauvignon blanc, a carignan red from old vines, and a crémant de Limoux made by the traditional method. Most sit in the £17 to £25 range, which puts them at the premium end for direct-to-consumer French wine.

The non-alcoholic option is a lightly sparkling rosé, made from Grenache and dealcoholised by reverse osmosis rather than heat-based methods. That distinction matters: reverse osmosis preserves the wine's natural aromatics more faithfully than evaporation techniques, and the result is noticeably drier and less sweet than many non-alcoholic wines. It comes in at £16, which is competitive within the premium non-alcoholic wine bracket.

Amie also donates £1 per order to charity: water, a clean water charity operating in developing countries. The brand has reportedly funded three wells in Uganda through this programme.

With just one non-alcoholic option in the range, Amie is not an AF specialist, but the non-alc rosé is a serious effort rather than an afterthought. It sits comfortably in premium non-alcoholic wine territory and benefits from the brand's generally high production standards.