Brulo

Brulo is a British alcohol-free craft brewery, founded in Spring 2019 by James Brown after he concluded that alcohol-free beer was not good enough and set out to change that. The brand was originally known as Coast before adopting its current name and the tagline "Beer For The Modern World".

Brulo brews entirely at alcohol-free strength from scratch, meaning no alcohol is ever produced and none is subsequently removed. Production takes place at De Proefbrouwerij in Lochristi, Belgium, under an asset-light model: Brulo does not own a physical brewery. All beers use natural ingredients with no added flavourings. The grain bill draws on Pale Ale malt, Pilsner malt, flaked wheat and oats, and the hop selection includes Citra, Simcoe, Mosaic and El Dorado varieties, brought together using innovative yeast cultures and modern brewing techniques.

The range spans lagers, IPAs, stouts, sours and goses. One IPA contains 35mg of CBD per can, produced using a patented bioavailability technology, meaning it is formulated to help the body absorb the CBD more effectively. The Guardian has described Brulo as "The Rolls-Royce of Alcohol Free Beer", and one of its beers has won awards.

Brulo launched its first two beers in 2019, holds an Excellent rating on Trustpilot and now exports to seven countries. The brewery operates independently and its beers are available across multiple retail channels.

At a Glance