Chance

The brand was established as an independent operation with no parent company behind it, built specifically to provide a high-quality alcohol-free option for social occasions. Chance launched at a moment when the premium end of the AF drinks market was growing quickly, but most AF ciders were still made with generic concentrate or dealcoholised from large-scale fruit sources. The founding decision to source single-origin Herefordshire apples and use a slow fermentation process was a direct response to that gap.

Clean Cider is made from a blend of classic bittersweet and dessert apples sourced from Herefordshire orchards. The production process involves slow fermentation, after which the alcohol is removed through gentle dealcoholisation, a method in which the drink is first produced at full strength and the alcohol is then carefully extracted. The founders chose this approach specifically to preserve the natural apple character of the Herefordshire fruit, and the regional sourcing gives the brand a provenance that distinguishes it from ciders produced from concentrate.

That single-product focus is a deliberate choice rather than an unfinished range: Chance was designed to do one thing carefully. The brand distributes through specialist alcohol-free retailers and direct-to-consumer channels, placing it at the premium end of the AF cider market.

The brand's primary audience is the sober-curious drinker who wants a satisfying cider that holds its own at a social table. Chance's single-origin apple sourcing, transparent production process, and independent ownership give it a credibility within the growing premium AF cider segment that larger, more diversified producers can find harder to achieve. Its narrow focus and documented production approach make it a clear reference point for drinkers exploring what carefully made alcohol-free cider can look like.