Crossip

Brown came to the project with 19 years in the hospitality industry, and Crossip is a brand born in a bar rather than a boardroom. Its primary commercial focus is the on-trade, and it has run campaigns tied to the January sober period bringing alcohol-free alternatives into bar programmes. Several of Crossip's drinks have picked up awards.

Crossip produces its spirits through a proprietary botanical maceration process, drawing flavour from raw botanical and natural ingredients without using alcohol as a solvent at any stage. The drinks are totally alcohol-free. The maceration approach produces rich, layered flavour profiles, and natural ingredients are used throughout. The brand uses recycled glass and biodegradable labels, corks, boxes and plastic coverings.

The range covers alcohol-free botanical spirits. The proprietary production process and on-trade heritage place Crossip in the premium end of the alcohol-free spirits market, with sober-curious drinkers as its natural audience.

Since launching in 2020, Crossip has built a presence in more than 20 markets worldwide. The distribution footprint spans Europe, including France, Spain and Germany, as well as the Middle East, North America, Australia and Asia-Pacific. The brand identifies the Middle East as its most important market and has entered the Indian market through a partnership with distributor DryDrnks.