Elton John Zero

The brand was built on the premise that every celebratory moment should be open to everyone at the table, including those who do not drink alcohol. Its sparkling wine is produced in Germany in partnership with Benchmark Drinks, a London-based drinks company. The Chardonnay grapes are sourced from northern Italy, where cooler growing conditions shape the fruit, and the finished wine is gently saturated with CO2. A delicate infusion of green tea extract is incorporated into the recipe alongside the grape base.

The bottle carries a deep blue and silver design drawn directly from Elton John's Diamonds: The Ultimate Greatest Hits album. The brand sits in the premium bracket, oriented towards teetotal entertaining and celebratory occasions where an alcohol-free sparkling wine can stand in for Champagne.