Elton John Zero Blanc de Blancs is the first release from the celebrity-backed label, launched in January 2026 in partnership with Benchmark Drinks. Made from 100% Chardonnay sourced from cooler northern regions of Italy, it uses a fermentation process driven by bacteria rather than yeast, which the brand says produces a cleaner alcohol-free result. The label's identity is tied directly to Elton John, who has been publicly sober since 1990. A Master of Wine cited on the brand's site describes it as a clean fizz with an appealing character.