Iford

The brand's origins lie in the restoration of ancient orchards at Iford Manor, and that connection to a specific historic estate shapes its identity as a producer. Iford operates as a family-run micro-producer, with a small core range spanning traditional apple ciders, fruit-infused styles, and a dedicated low-alcohol offering. The production philosophy centres on wild fermentation, a process in which the naturally occurring yeasts already present on the apple skins drive fermentation rather than commercially produced cultures added by the producer. This minimal-intervention approach gives the ciders a character shaped by place and season rather than a standardised yeast strain.

The AF offering is Wild + Free, launched in 2022. It is made from a blend of fresh-pressed cider apples and wild-fermented juice, preserving the production character of the wider range in its low-alcohol form. Wild + Free is available through specialist alcohol-free retailers.

Iford positions itself at the boundary between traditional farmhouse cider and contemporary taste, aiming for styles that respect older production methods whilst remaining approachable. The provenance of a specific estate and a minimal-intervention production philosophy gives Wild + Free a character that is genuinely rooted in place, distinct from AF ciders produced at scale. The brand operates in a focused, premium channel consistent with the scale and identity of an estate-based micro-producer.