IYLIA

Williams established IYLIA after a career in the footwear and fashion industry, bringing a luxury lifestyle sensibility to the drinks space. The brand launched its 0.0% Sparkling White in 2022 as the centrepiece of its AF line. Production uses a dealcoholisation process (brewed or fermented at full strength, then alcohol removed) designed to preserve the wine's original aromas and structure, retaining character that can otherwise be lost during alcohol removal.

IYLIA's positioning is squarely aimed at sober-curious drinkers who want a premium, occasion-appropriate glass without compromise on presentation or quality. The range is deliberately small and focused rather than broad. Distribution is multi-channel, covering direct-to-consumer sales and specialist retail, with the Sparkling White sitting in the premium price bracket.