Kin Euphorics

Batchelor developed the founding recipes in her home kitchen in New York City's Lower East Side, drawing on Ayurvedic medicine traditions and spending two years building a community through grassroots tasting events before the brand went public. Kin Euphorics describes itself as the first in a category it calls "euphorics": drinks built around adaptogens, nootropics, and botanical ingredients rather than alcohol. Adaptogens are plant-based compounds traditionally used to support the body's response to stress; nootropics are ingredients associated with mental focus and clarity. The formulas draw on botanicals including ashwagandha, Rhodiola rosea, Reishi mushroom, Schisandra, L-Theanine, and hops. None of the products contain CBD, hemp, or cannabis.

Kin Euphorics raised approximately $5 million in seed funding. Model Bella Hadid joined as Co-founder in 2021. The brand is now based in Austin. Its drinks are formulated to support social connection and personal wellbeing without alcohol, making the range a natural choice for sober-curious drinkers.

By 2023, Kin Euphorics was stocked in over 3,000 retail locations. In 2024, the brand introduced the Kin on Tap programme. Products ship to all 50 US states.