Kronenbourg 1664 Blanc

The brand traces its brewing heritage to 1664, when Geronimus Hatt founded what would become the Brasseries Kronenbourg in Strasbourg. The wheat beer range is defined by its use of Strisselspalt hops, a variety native to the Alsace region, alongside citrus and coriander spice. The brand is also visually distinctive, built around a signature cobalt blue bottle designed to stand out from conventional beer packaging. In the UK, a 2024 relaunch dropped the Kronenbourg prefix, repositioning the range simply as 1664 Blanc to sharpen its premium identity.

The 0.0% alcohol-free range launched globally in 2021. Both AF variants, a dealcoholised wheat beer and a dealcoholised lager, are produced by brewing at full strength and then gently removing the alcohol to preserve the citrus and spice character of the originals. Dealcoholisation means the beer completes fermentation normally before the alcohol is extracted, retaining more of the flavour built during brewing than a product fermented directly to low ABV from the outset.

The 0.0% range is distributed through mainstream supermarkets and online retail channels. The Carlsberg Group markets the 1664 range across more than 60 countries, giving the AF variants a distribution reach that few dedicated AF-only brands can match. The premium positioning is supported by the Carlsberg Group's global infrastructure and a brand identity rooted in Alsatian heritage and French design.

1664 Blanc 0.0 sits in a small group of mainstream AF beer options backed by genuine provenance, reaching the weeknight drinker and sober-curious consumer through a retail footprint built on Carlsberg's global scale.