Laori

Laori was created by Stella-Oriana Strüfing, who developed the concept after an evening in a Berlin bar where she wanted the full taste of a Gin & Tonic without drinking alcohol. The first product was built in a German university laboratory, a collaboration that gave the brand a research-grounded foundation for developing credible AF spirit alternatives. The company is operated by Berlin Beverages GmbH.

In 2021, Laori appeared on Die Höhle der Löwen, the German entrepreneurial investment programme broadcast on VOX, gaining national television exposure at an early stage of the brand's development. International press, including business and entrepreneurship coverage, noted the brand in the same period as the AF spirits segment was attracting wider attention.

The AF lineup spans gin, rum, and aperitif styles, all produced in Germany. Laori is well matched to the sober-curious drinker who wants a credible spirits-referencing option for long drinks and aperitif occasions without alcohol.