Monday

Monday is an alcohol-free spirits brand co-founded in 2019 in Carlsbad, California by Ben Acott and Chris Boyd, with Boyd serving as CEO. The idea came from a personal frustration: Boyd wanted a proper alcohol-free gin option while out with friends on his birthday and could find none. The brand ran a Kickstarter campaign in late 2019 that hit its funding goal in two days, then launched online in April 2020 with a gin as its first product.

All spirits are made by hand in small batches at a family-owned distillery in Southern California using natural ingredients. The gin range is built on natural spring water and draws on botanical extracts including juniper, coriander seed, and cucumber, with monk fruit extract and natural flavours completing the profile.

The full range spans alcohol-free gins, mezcals, and whiskeys. Monday raised more than $858,000 through crowdfunding backed by 1,366 shareholders, including a personal investment from Randi Zuckerberg. In the nine months following its April 2020 launch, the brand recorded $1.38 million in sales.

Monday targets health-conscious consumers seeking adult beverages without alcohol and distributes across multiple channels.

The Collection

Gin

Mezcal

Whiskey