Naked Life

David Andrew started the company out of his Melbourne kitchen, initially producing sugar-free iced teas and sodas before expanding into the alcohol-free cocktail space. The brand launched its first AF spirit cocktails in 2020, a four-year arc from soft drink start-up to dedicated alcohol-free RTD producer. Naked Life Beverages Pty Ltd operates as an independent Australian company with international retail reach.

The flavour approach centres on distilled botanicals and extracts, combined with a blend of stevia and monk fruit as natural sweeteners. Stevia and monk fruit are plant-derived sweeteners that provide sweetness without conventional sugar or artificial alternatives; their use gives the range a consistently sugar-free profile across all products. The formulation approach allows the cocktails to sit in the mid-range price bracket while maintaining a premium flavour positioning.

The range covers the most-recognised classic cocktail formats, from gin and tonic styles to citrus-led margaritas and mojito fizzes, all ready to pour without mixing. For sober-curious drinkers who want the ritual and flavour of a recognised cocktail without the alcohol, the ready-to-drink format removes the need for bar skills or additional ingredients. Distribution is multi-channel, spanning mainstream supermarkets and specialist alcohol-free retailers as well as direct through the brand's own site.

Naked Life entered the drinks market before the AF cocktail category had become mainstream, and the brand's soft drink origins gave it an operational base and an established sweetener approach that distinguishes it from many later entrants. The sugar-free positioning based on plant-derived sweeteners has been a consistent identity marker throughout the brand's history, and the mid-range pricing makes the range among the more accessible options in the premium AF RTD category.