Namari

The brand was created to address a gap for AF spirits that are complex enough to drink on their own or in short cocktails, without the sweetness that characterises much of the category. The product range centres on an amaro-style AF spirit: amaro is a category of bitter, herbal drinks traditionally associated with Italian aperitif and digestif culture, and Namari brings that complexity to the alcohol-free space. The product is formulated with zero sugar, low calories, and is gluten-free.

Distribution runs exclusively through the brand's own website, direct to consumers. Namari targets mindful drinkers and sober-curious consumers who want a structured, unsweetened AF option for social settings, served on its own or as the base of a short cocktail.