NON

Trotman conceived the brand after searching for suitable alcohol-free pairings at restaurants throughout Melbourne and finding that this type of drink was not available to buy in bottle form. That realisation was sharpened by experiences of food and drink pairings he and his wife encountered while travelling in Europe. The result is a chef-led range of wine alternatives, applying culinary methods to produce drinks built to accompany a meal.

NON is based in Cheltenham, Victoria, and operates what it describes as the world's first alcohol-free cellar door, a dedicated tasting and sales space for drinks of this type. The brand occupies the premium segment and suits sober-curious drinkers and those seeking something considered to put alongside food at the table. It is available through multiple retail channels.