Pearsons Botanicals

The range sits firmly in the gin-alternative space, drawing on the kind of delicate botanical layering that gin drinkers recognise. You'll find the London Dry variant for those who want something crisp and classic, alongside more expressive options: Hibiscus & Rose for something fragrant and soft, Cucumber & Rose for freshness, and Rhubarb & Ginger for something with a bit more personality. That last one picked up the top accolade at the Global Low & No awards in early 2025, which says something about how seriously Spirits of Virtue are taken in the category.

All of it is built on water drawn from the Cairngorm mountains in the Scottish Highlands. That provenance matters to the brand. The water filters through granite over a very long period, and Spirits of Virtue lean into it as a point of difference. It's not just a talking point either; the clarity in the base spirit is noticeable.

The entire range is 0.0% ABV, vegan, gluten-free, and Halal-certified. No alcohol, genuinely. For a category where these credentials are increasingly expected, Pearsons Botanicals ticks all the boxes without needing to shout about it.

In the UK, the range is available through Ocado and specialist AF retailers like Wise Bartender. Bottles come in 700ml and miniature 50ml formats, making them accessible for people who want to try before committing to a full bottle. The broader Spirits of Virtue portfolio, which also includes whisky, vodka, rum, and tequila alternatives under different sub-brand names, is distributed internationally, and Pearsons Botanicals appears to have international reach too.

Premium pricing, Scottish provenance, and a genuine range of botanical variants put this squarely in the upper tier of the AF gin alternatives market. Whether it matches the complexity of a good alcoholic gin is down to individual taste, but the range is broader and more considered than many competitors at this price point.