REBELS

REBELS is Switzerland's first alcohol-free spirits brand, built around a double distillation process and selected natural botanicals, with no alcohol involved at any stage of production.

The brand was co-founded by Christof Tremp and arose from the founders' dissatisfaction with the alcohol-free spirits category as it existed. They found that existing options lacked bold taste, complexity, and satisfaction. REBELS is based in Switzerland, where each product is distilled twice using two different water-based distilling methods. Water acts as the medium throughout, so alcohol never enters production at any stage.

Among the natural botanicals used is juniper berry distillate. The double distillation approach is applied across a range spanning gin alternatives, rum alternatives, whisky alternatives, bitter aperitifs, spritz-style drinks and amaretti, all made with selected natural botanicals. Products in the range are designed for use in modern alcohol-free cocktails, and the range has earned barkeeper approval. Two of the brand's drinks have picked up awards.

REBELS is available in 12 countries through multiple channels. The range suits mindful drinkers and is also positioned for festive occasions where alcohol-free alternatives are wanted.

At a Glance