SanBitter

It became Italy's first alcohol-free aperitif. Made with aromatic herbs, citrus, and black carrot concentrate, the drink carries a distinctively bitter taste that has made it well known across Italy. Its alcohol content is 0.0%, and the formulation includes water, sugar, glucose-fructose syrup, citric acid, and flavourings, with carmine providing the deep red colour characteristic of the drink.

The name was shortened to Sanbittèr in the 1980s, a decade in which the range also expanded with additional variants. A golden edition was introduced in the years that followed, and by 2011, the brand's 50th anniversary, San Pellegrino had extended the lineup with fruit-flavoured iterations. SanBitter is positioned as an alcohol-free choice for aperitif occasions, suited to sober-curious drinkers and those looking for a bitter option without alcohol at the table.

Produced by San Pellegrino Spa, a company with a wider portfolio of Italian sparkling drinks, SanBitter is available through mainstream supermarkets and specialist retail channels internationally.