Schneider

Georg I. Schneider and his son Georg II. Schneider established G. Schneider & Sohn after acquiring the exclusive right to brew wheat beer from King Ludwig II of Bavaria in 1872, a founding distinction that has shaped the brewery's identity ever since. After its Munich facilities were destroyed in 1944, production moved to Kelheim, where the brewery operates today under Georg VI. Schneider, the sixth generation of the founding family.

Schneider Weisse organises its full portfolio under a TAP numbering system, a house convention spanning the brewery's spectrum of wheat beer styles. The alcohol-free range sits within this framework. The AF Weissbier is brewed in the traditional Schneider style then dealcoholised, meaning the beer is made at full strength before the alcohol is carefully removed, preserving the characteristic Weissbier aromas. The range also includes a pale lager from the brewery's Landbier line in an alcohol-free format. Schneider Weisse uses open fermentation, in which beer ferments in unsealed vessels rather than closed tanks, for its traditional beers, a practice the brewery considers central to its house character.

The brewery exports to around 30 countries. The alcohol-free range appeals to fitness-focused drinkers and sober-curious beer enthusiasts who want the flavour depth associated with a traditional Bavarian Weissbier. It is available through specialist alcohol-free retailers at a premium price point.