Tesco

The own-label range sits at the budget end of the market. Products carry the Tesco name directly or come under the Tesco Finest sub-brand for slightly more considered offerings. The range has grown in recent years to include canned G&T-style drinks with reduced alcohol, ready-to-drink mocktail-style formats, and a selection of low-calorie options. The Tesco Finest mocktail range includes canned formats designed to mimic classic cocktail profiles.

These are convenience products at convenience prices, sold exclusively through Tesco stores and online. They don't compete with dedicated AF brands on craft credentials, but they make no-and-low options accessible to shoppers who aren't actively seeking out specialist alternatives. For the occasional buyer just looking to cut back without switching supermarkets, Tesco's own range does the job.