The Free Spirits Company

USA

The Free Spirits Company is a US alcohol-free spirits brand that produces AF alternatives across classic spirit categories including bourbon, gin, and tequila, using a proprietary method the brand calls Distillate Reconstruction. Distillate Reconstruction involves breaking down the flavour profile of a traditional spirit into its molecular components and then rebuilding that profile from scratch using botanical and functional ingredients, with the goal of replicating the flavour and sensory experience of the original without any alcohol.

The brand was founded by Milan Martin, who began developing the concept while training for a marathon and identified a significant gap in sophisticated AF options for socially active consumers. The products are formulated to serve both in cocktails and as straight sips, with a range designed to give fitness-focused drinkers a convincing spirit-style experience that fits alongside an active lifestyle.

The Free Spirits Company distributes nationally in the United States through Southern Glazer's Wine and Spirits, one of the country's largest beverage distributors, as well as through direct-to-consumer channels and specialist bars and restaurants. National trade distribution gives the brand reach across both the on-trade and independent retail sectors, placing AF spirit alternatives in the same channels as their full-strength counterparts.

At a Glance