The Mocktail Club

Marie Claessens learned at eighteen that she had an alcohol intolerance. She launched a blog in 2015 to share her interest in alcohol-free cocktails, then produced the first bottled mocktail in 2017. In 2018, she was recognised as East Flanders' most promising entrepreneur. Her sister Kaat joined the company in 2019, and in 2024 the brand reached its fifth anniversary.

The drinks are built on natural ingredients: fresh fruits, herbs, spices, and unrefined sugars, and contain no artificial flavours or preservatives. Each product draws on fresh juices, botanical infusions, and distilled herbs. The format is ready-to-drink, making the range a natural fit for sober-curious drinkers and those who prefer to avoid alcohol.

Two of the brand's drinks have won awards. The Mocktail Club describes itself as a Belgian challenger brand and has gone through a brand repositioning, with updated packaging. Products are available through multiple channels.